The Evolution of Design: How 10 Popular Sites Looked 10 Years Ago
Posted on 04. Nov, 2009 by Shoaib in Uncategorized
Many people do not appreciate the way in which web-designers have changed the internet. If we look back to ten years ago when the skill of designers was limited to that era and the tools needed in order to create the designs which we all see today. This makes the skill and art of web-design that much more important.
The internet relies entirely on designers (unless you are Warren Buffett and believe design has nothing to do with anything). Design enables websites to stand out from the crowd and express their message in a more elegant way. Despite web-design being such a necessity in today’s day and age, it isn’t taught in schools or appreciated as much as it ought to be.
It is for this reason I have compiled a list of popular websites and shown how they looked (roughly) 10 years ago and how design has given the internet a facelift.
1. Google
It may seem that not much has changed over the decade, but just look at the distasteful boxes with the weird colour scheme. Changes may have been minimal but it looks significantly better than it did 10 years ago!
2. Yahoo
Now that makes me want to vomit! That is disgusting and the new site may not be the best designed site on the web, but it’s a solar-system away from what it was.
3. Ebay
They might as well have written it out, I doubt ebay was even close to being as much as it is worth now.
4. Craigslist
Yawn!
5. Amazon
I must say, Amazon was not bad for the late 90’s. It looked OK and there are sites today which look even worse. Not much has changed and Amazon managed to retain their original design.
6. Wikipedia
That was from 2001, and still it’s ugly. There is no design there. That hardly looks nicer than raw code! They have come a long way, but I feel today’s website could do with a redesign.
7. MSN
Imagine where MSN would be if the field of design had not progressed to the level it is at today. This is a perfect example of how web-designers have changed the face of the internet.
8. Apple

I couldn’t get a nice shot from 1999, so this is from 1996. Apple were still working their magic, that is one cool site from nearly 14 years ago.
9. Dell

Another one from 1996 and they are better than some from 99. This is back when Dell would give lifetime insurance, I wish they did that today!
10. Blogger

Blogger.com has a cool design now, just look at it 10 years ago. I am not criticising it, but compare it to the elegant site they have now.
Final Word
This just goes to show that without web-designers, the site would not be the art piece you look at today.
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04. Nov, 2009
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Bloodfan
04. Nov, 2009
I am surprised of some of them. For example amazon was really good, but wikipedia just sucked. Lets see the next 10 years.
The Evolution of Design: How 10 Popular Sites Looked 10 Years Ago | Programming Blog
04. Nov, 2009
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mark
05. Nov, 2009
Im pretty surprise about the amazon. They should get an award for that.
Aamit Wraj
05. Nov, 2009
Nice Writeup Shoaib !!!
Really an interesting read and nostalgic too…Just took me down the memory lane and talk about the era when things were gearing to rock…I liked apple the most and how much things have changed for them – since then…
Ade
05. Nov, 2009
That right, nice article.
Anonymous
05. Nov, 2009
Just a side note :
I guess Amazon really used a good design team. But most other old sites not.
Average modern site look far better than sites ten years ago. I guess even if no designer was involved.
Nirmal Sasidharan
05. Nov, 2009
You could go back in time and see how other sites looked by using the Wayback Machine here http://web.archive.org/
Random Links #75 | YASDW - yet another software developer weblog
05. Nov, 2009
[...] The Evolution of Design: How 10 Popular Sites Looked 10 Years Ago Die Apple Seite vor 14 Jahren; unglaublich wie sich das entwickelt hat. [...]
Ovi Dogar
06. Nov, 2009
I totally agree with Bloodfan that Wikipedia really sucked.
By the way, nice post!
Ovi Dogar
AbsoluteCovers.com
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06. Nov, 2009
The web 2.0 style is bringing a new life to these website
Bilal Ç?narl?
06. Nov, 2009
It seems Amazon has a timeless web design. Amazon still using the similar design as in 10 years ago with small enhancements.
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06. Nov, 2009
[...] The Evolution of Design: How 10 Popular Sites Looked 10 Years Ago [...]
80+ Awesome Community Links for Designers and Developers | Programming Blog
07. Nov, 2009
[...] The Evolution of Design: How 10 Popular Sites Looked 10 Years Ago [...]
Matt Litherland
09. Nov, 2009
lol, we’d all be on a few million a year if we’d started out there!
David H
09. Nov, 2009
The Apple site looks terrible. This list lost all credibility at no 8 IMO. You revealed yourself as an Apple fanboi, who will never find anything wrong with Apple! Tell the truth, it’s a crap design, even for ‘97.
Amazon’s site is amazing, easily head & shoulders above the rest.
80+ Awesome Community Links for Designers and Developers | Master Design
09. Nov, 2009
[...] The Evolution of Design: How 10 Popular Sites Looked 10 Years Ago [...]
Kim H
10. Nov, 2009
Can anyone say thank god? I still cry a little bit inside whenever I see sites that still look like these. We have definitely come a long way, although some of them, unfortunately, haven’t changed much.
Design Ideas
14. Nov, 2009
Thanks for memories
Paul
17. Nov, 2009
Yeah it’s funny to look back and see how dramatically websites have changed over the years.
We wrote a similar article a while ago but looked at the way websites were like in 1996
http://www.bfinternet.co.uk/news-info/articles/the-web-in-1996
Ben
19. Nov, 2009
Pretty awesome idea, should do a Part 2 of this
Also, Wikipedia have redesigned their site; it’s only open to Beta users. Looks awesome now.